Sarah Murray

Sprinting for Pre-Paid.

Telstra supplies Australians who desire the best network access without contracts the freedom of pre-paid mobility, but in 2015 they needed to provide a more cost efficient way of delivering their service from purchase through to activation. To comply with my non-disclosure agreement, I have omitted confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of Telstra.

Inside the Accelerator.

The Idea Accelerator team at Telstra Digital, founded in 2014,  is an innovation hub/idea incubator that fosters an entrepreneurial corporate culture incubating ideas, allowing for a business hypothesis to be rapidly validated. To comply with my non-disclosure agreement, I have omitted confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of Telstra. MY ROLE Found an internal

Powerful Personas.

4.5 Million Australian’s have their choices, options, and freedoms protected by TAL Life every day, in 2016 TAL needed a way to understand who these people are so they can better tailor their products and services. To comply with my non-disclosure agreement, I have omitted confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of TAL. MY

It’s Bubble Time.

The beloved Bananas in Pyjamas needed a new way to connect with Australian children. In June 2012 a new generation got to experience their favorite bananas in a whole new medium. To comply with my non-disclosure agreement, I have omitted confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of ABC Commercial.  MY ROLE Lead User Experience

Samsung Story Cloud.

The beloved Bananas in Pyjamas needed a new way to connect with Australian children. In June 2012 a new generation got to experience their favorite bananas in a whole new medium. To comply with my non-disclosure agreement, I have omitted confidential information in this case study. The information in this case study is my own […]

Play if you dare.

Figaro Pho is an award winning Australian animated series, the brainchild of genius Luke Jurevicius, a story of Figaro, an anxious young man whose fears get the best of him – literally!  ABC Commercial in partnership with Vishus Studios wanted to make a series of mobile games to capitalize on the success of the series. To comply with my non-disclosure agreement, I have omitted confidential information in this case study. The

Uncover a vitamin – fast!

While finding out your latest brain baby is a vitamin might be a bitter pill to swallow, like any unfavourable diagnosis it’s best to know early. Such was the case with a recent endeavour, I thought I’d share the tools that helped me learn quickly – and relatively painlessly – that my idea – Selfdi –  was not hot. Check out these five amazing tools to help you find out

The Idea Podcast: A Conversation with Dr Genevieve Bell, Part Two.

Join us in part two of our marvelous conversation with Dr. Genevieve Bell, full-time anthropologist, and part-time futurist, as we explore ideas, technology and the futures we create.

If you haven’t checked out part one, you might want to do that. In this the second part of our conversation, Genevieve speaks lyrically about the global dance of ideas and shares her thoughts on artificial intelligence.

It was a privilege and a pleasure to speak with Genevieve and I sincerely hope you enjoy it.

The Idea Podcast: A Conversation with Dr Genevieve Bell, Part One.

Join us on this marvelous conversation with Dr. Geinieve Bell, full-time anthropologist, and part-time futurist, as we explore ideas, technology and the futures we create.

In Part One you can look forward to exploring how as a species we fear our own technological creations, how Science Fiction shapes our collective consciousness and a really neat story about a duck.

It was a privilege and a pleasure to speak with Genevieve, in fact so much of a pleasure that we had to divide our conversation into two parts so that you could enjoy it all.

You can connect with Genevieve @feraldata

The idea on the end of the stick

I have been asked to facilitate an innovation ideation session to get as many ideas as possible. Personally, words like ideation make me squirm a bit, in the same way that Richard Rumelt warns us to detect ‘fluff’ in bad strategy, ‘ideation’ has a whiff of fluff about it. So let’s cut through the ‘fluff’ What does any company want to achieve, what’s the carrot at the end of the