The Idea Accelerator team at Telstra Digital, founded in 2014,  is an innovation hub/idea incubator that fosters an entrepreneurial corporate culture incubating ideas, allowing for a business hypothesis to be rapidly validated.

To comply with my non-disclosure agreement, I have omitted confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of Telstra.



Found an internal business unit and lead a cross functional ‘squad’ style design team consisting of a visual designer, UX/CX Specialist, Front End & Back End Developer to deliver functionally, technically and commercially validated prototypes at pace and scale.


Strategy & Vision

I delivered the framework, space, team, and strategy that enabled the rapid delivery of multiple exciting projects.

Oversight & Coordination

Oversaw the end to end project delivery through our five step iterative engagement process. Championed the highest quality of customer experience balancing this with commercial and technical considerations.

Leadership In thought and action.

I presented works to gain buy‐in from executives, senior stakeholders and many other Telstra teams throughout the various projects lifecycles. Pioneered the use of emerging design techniques.


Posted by:Sarah