The beloved Bananas in Pyjamas needed a new way to connect with Australian children. In June 2012 a new generation got to experience their favorite bananas in a whole new medium.

To comply with my non-disclosure agreement, I have omitted confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of ABC Commercial. 



Lead User Experience and Product Design for a suite of three mobile applications leveraging licensed characters and targeting users aged 2-6 years of age.


User Insights & Observation

This was a fun job. Needless to say, I spent a lot of time with the owners of some pretty sticky little fingers but it taught me an important lesson about designing for children.

The ethnographic techniques I used on this project allowed us to deliver a world class kids app and it was achieved through observation of creative play and social interaction.

I lead field research where we took prototypes around to multiple ABC Stores and set up a play station in the ABC Kids section of the retail outlets. We then invited children of our target age group to come and play. If fact watching children play in the store with other toys translated into insights that were incorporated into the digital play environment.

Planning & Scope Definition

I set the vision, design principles, and content strategy. I evangelised the needs of the user and influenced commercial pricing and product decisions that lead to Bubble Time holding the number 1 position in Australia for Paid Entertainment Apps.

Posted by:Sarah

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