Sprinting for Pre-Paid.

Telstra supplies Australians who desire the best network access without contracts the freedom of pre-paid mobility, but in 2015 they needed to provide a more cost efficient way of delivering their service from purchase through to activation. To comply with my non-disclosure agreement, I have omitted confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of Telstra.

Inside the Accelerator.

The Idea Accelerator team at Telstra Digital, founded in 2014,  is an innovation hub/idea incubator that fosters an entrepreneurial corporate culture incubating ideas, allowing for a business hypothesis to be rapidly validated. To comply with my non-disclosure agreement, I have omitted confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of Telstra. MY ROLE Found an internal

Powerful Personas.

4.5 Million Australian’s have their choices, options, and freedoms protected by TAL Life every day, in 2016 TAL needed a way to understand who these people are so they can better tailor their products and services. To comply with my non-disclosure agreement, I have omitted confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of TAL. MY

It’s Bubble Time.

The beloved Bananas in Pyjamas needed a new way to connect with Australian children. In June 2012 a new generation got to experience their favorite bananas in a whole new medium. To comply with my non-disclosure agreement, I have omitted confidential information in this case study. The information in this case study is my own and does not necessarily reflect the views of ABC Commercial.  MY ROLE Lead User Experience

Samsung Story Cloud.

The beloved Bananas in Pyjamas needed a new way to connect with Australian children. In June 2012 a new generation got to experience their favorite bananas in a whole new medium. To comply with my non-disclosure agreement, I have omitted confidential information in this case study. The information in this case study is my own […]

Play if you dare.

Figaro Pho is an award winning Australian animated series, the brainchild of genius Luke Jurevicius, a story of Figaro, an anxious young man whose fears get the best of him – literally!  ABC Commercial in partnership with Vishus Studios wanted to make a series of mobile games to capitalize on the success of the series. To comply with my non-disclosure agreement, I have omitted confidential information in this case study. The