Uncover a vitamin – fast!

While finding out your latest brain baby is a vitamin might be a bitter pill to swallow, like any unfavourable diagnosis it’s best to know early. Such was the case with a recent endeavour, I thought I’d share the tools that helped me learn quickly – and relatively painlessly – that my idea – Selfdi –  was not hot. Check out these five amazing tools to help you find out

Selfdi: A Start-up Story.

As early as school, I was starting ventures – problem was, they were always too BIG. As a 16-year-old I wrote a detailed business plan for a casino, I projected revenues from tickets and beverages sold. My top billing performer was Madonna – undeterred by the absence of any reality – I would forecast that she would return multiple times and you can imagine the positive effect this had on